BH402 Business Policy   (3.00 cr.)

Prerequisite: BH201, BH305, FI320, IB282, MK240, OM330, and senior standing in a business concentration. Restricted to Sellinger scholars. Focuses on the decisions that affect the character of the total organization. Examines choice of purpose, objectives and strategies, development of organizational culture, and determination and implementation of policies necessary for the attainment of organizational goals. Provides a general management point of view. Uses cases drawn from organizations of various sizes and industries. Students learn to complete an industry analysis and to formulate and implement a strategy. Topics include organizational strategy, systems, culture and people, and the role of the general manager. Sellinger scholars are expected to undertake additional reading and prepare research in consultation with the instructor. Fulfills MG402 course requirement.